Cepios offers world-class email marketing services that will take you from strategic planning and email campaign setup; to execution, reporting analysis and more. Our goal is to help you increase conversion rates so that you can maximize your email marketing ROI.
Here are some of the services we offer to ensure that your email marketing campaign is a success:
1. Customized emailers - We create emailers with your company's logo, images, themes, and colours, to complement the branding of your products or services. We will create the message based on the purpose of the emailer and its place in your marketing strategy.
2. Email Marketing Tracking - Insight into your email campaign performance is essential to maximize campaign effectiveness. We offer complete message reporting including opens, clicks, bounces, successful deliveries, unsubscribes, and message forwards.
3. Assured Deliverability - Our Whitelist agreements and feedback loops with major ISP’s ensure that your emails are delivered without a hitch.
What is whitelisting?
Whitelisting occurs when messages sent from an organization are marked as trusted and may bypass spam filters.
4. CAN-SPAM Compliance - We make sure that your messages conform to anti-spam legislation and privacy laws. Typically you are required to include a valid physical address, provide a one-click unsubscribe feature, and not use lists of purchased addresses that may not have given valid permission. ‘Opt-in Marketing’ ensures that unsolicited emails do not go out and end up as spam.
What is blacklisting?
Blacklisting is the process of identifying senders of unsolicited mail (spam). ISPs often use blacklists to filter out spam messages before they reach the ISPs' users. In other words, if you're on a blacklist, it's harder for your messages to reach your customers.
5. E-mail Response Reporting - Learn about the behaviors of any contact in your account. View how a particular subscriber reacted to different email messages. All feedback is available to you in easy-to-read charts and tables.
6. Message Scheduling - We will prepare and edit your messages to your schedule, but make sure to send your message only when you want it to go out. A regular mailing schedule increases customer trust and your credibility.
7. List Exclusion - You can exclude specific lists or segments from receiving a message. Targeting your Emailers to specific segments of your audience results in higher conversion rates.
8. Signup Forms - We can help you add a signup form to your website to convert visitors from your website into email list subscribers.
9. Automated Subscription Management - We ensure that your contacts are able to automatically subscribe or unsubscribe from their list with no interaction from you.
10. Bounce-Back Handling - We use software to automatically handle bounced messages and remove subscribers after five bounced messages.
11. List Segmentation - We enable you to target the most profitable customers on your list and send different messages based on list criteria.
12. Tie in to your Social Media marketing campaign - We will allow you to add social media sharing buttons to your emails, and start promoting your newsletters on your Facebook wall and in your Twitter feed. This way your entire online marketing campaign is seamless and efficient.
With a strong sending infrastructure, ability to handle high volumes, strong Whitelist relationships, and a very high deliverability score, we ensure that your messages reach your customers' inboxes. Once you are able to track and analyze their performance, and manage your subscriber list effectively, you will begin to see a visible impact on your business.